Live Ecommerce Copywriting Breakdown

The Agency Course

The Agency Course Introduction

Welcome To The Agency Course (1:57)
How To Get Clients With 0 Experience - Creating Leverage Out Of Thin Air (10:29)
Why "Just Getting Retainers" Doesn't Work At Scale (5:32)
How To Plan Your Days For Business Success (5:58)
Building Your Skill Stack (4:25)
Your First 30 Days (33:25)
The Golden Path $0 → $20,000/Month (14:08)
How To Make Your First $100K (35:12)

Transcendence of the Self

The 4 C's: Consistency, Confidence, Competence & Conviction (6:17)
The Quadrants of Success | The 4 Ways To Audit Your Process (3:47)
Getting Over Imposter Syndrome (6:07)
Integration of the Shadow (30:59)
Creating A Vision (5:22)
Creating A Plan (3:44)
Creating Work Ethic (4:08)
How To Deal With Stress (4:22)
Transcending Failure (6:07)
Transcendence Of The Self Workbook

$40,000,000 Offers

$40M Offers Introduction (4:19)
Mastering The Sales Process (30:49)
Understanding Your Why (2:57)
Your Discovery Process, Gathering Information, Building Value In Your Product (7:45)
Labeling (4:12)
The Passive Cold Call (4:43)
Return On Investment Based Selling (4:15)
Framing Your Offer & Positioning Your Offer (3:46)
Objection Handling - How To Perfectly Handle Objections (4:58)
Closing & Re-Pitching - What It Is & How To Do It (2:30)
Follow Up - How To Follow Up Like A Pro (36:14)
Tonality Basics - The 3 Tonalities (2:42)
The Golden Ticket Philosophy (11:32)
BONUS: The "Pipe Bomb" Strategy For Video Pitches, Prospecting & Follow Up (4:15)

$40,000,000 Prospecting: How & Where To Find Leads That Turn To Gold

Prospecting 101 (5:31)
Leads & Prospecting Template: Your Pickaxe For Mining Gold (7:41)
Finding Leads With Google (7:00)
Finding Leads Through Etsy (2:41)
Finding Leads Through Apollo.io (5:33)
Finding Leads With Facebook Ads Library (2:55)
How To Improve Your Client Outreach (22:37)

Creating Your Agency

Offer Creation: How To Ruthlessly Eliminate Your Competition

Creating A "Brain-Dead Yes" Offer (5:09)
Offer Creation | Risk Reversals, The 4 Guarantees, Winning Guarantees, and Effective VSL's (12:17)
Offer Positioning (5:09)
Case Study Example - Retention.com (2:38)
Unique Mechanisms (7:50)
TEMPLATE: OFFER CREATION & LANDING PAGE CHECKLIST (5:11)

Written Persuasion

Copywriting 101 | Introduction to Copywriting (8:52)
The Copywriting Crash Course (27:46)
Ecommerce Email Marketing | Basics, Psychology, Automated Flows & Example (49:07)
Live Ecommerce Copywriting Breakdown (31:23)

Client Onboarding, Client Communication

Designing Agency Websites That Work

Advanced Sales

The Waterfall Approach: Moat Creation & Advanced Product Development, & Revenue Scaling

Sales Team Scaling: Going From $20,000 to $100,000+ Per Month

Dream Management (10:43)
Employee Management (18:13)
How To Hire Employees Based On Psychological Profiles (22:05)
How To Onboard Your Sales team (9:13)
The KPI Scorecard (10:54)
The Management <-> Motivation Matrix (4:49)
How To Hire & Build Your Team (33:36)

Advanced Written Persuasion, Copywriting & Direct Response Mastery

Intro (0:51)
How To Become A Better Copywriter (4:09)
Why Long Copy Almost Always Outperforms Short Copy (5:05)
How To Declutter Your Writing (11:12)
Copywriting Mechanisms: The Power of 3, The Rule of 3, & The 3 Legged Stool (7:07)
How To Come Up With Big Ideas (8:13)
The 6 Principles of "Sticky" Ideas (15:45)
The Curse of Knowledge (3:10)
How To Remove Potential Objections To Your Product & Service (5:41)
The Process of Gradualization (12:02)
How to Write Well: The Big Idea & Clarity (5:11)
How To Become An "Idea Machine" (9:48)
6 Quick Ways To Get Smarter About Any Subject (3:42)
Copywriting Mechanism: Cliffhangers (3:29)
How To Make Tons More Money By Doing Less Work (4:34)
The 24 Hour Rule (2:59)
BONUS: Persuasion Secrets of Top Copywriters & Marketers (2:49)
BONUS: The 4th Leg Of The 3-Legged Stool (1:39)
BONUS: 38 HEADLINES YOU CAN STEAL

Templates & Resources

Process, Approach, Case Studies Worksheet
How Back Population Works For Email Marketing (4:57)
A Client Win & The Importance Of Simplicity (11:00)
TEMPLATE: SAMPLE AGENCY CONTRACT FOR DOWNLOAD
BONUS: How To Get A Sales Job - Applies to Corporate, Account Executive, Independent, Closer, and SDR Positions (5:00)

Agency Masterclass Interviews with $1,000,000+ Per Year Agency Owners

Google Ads, Meta Ads, & Starting An Advertising Agency (24:03)
Lead Generation Masterclass With Zach Machuca (39:44)
$0-$42,000/Month In Email Marketing, Employee Hiring Strategies & Team Management (59:28)

BONUS: Live Coaching Calls

The Customer Archetypes (43:11)
The Levels Of Business Opportunities (101:37)
David's Tenets of Sales (88:02)
Winning Elements Of Your Sales Pitch (75:47)
Sales | Going From Good To Great (98:41)
Sales | Developing Your Sales Processes (48:39)

Credit Mastery: Escape Debt Slavery, And Master The Secrets of The Elite To Gaining Almost Free Money

What You'll Learn In The Credit Mastery Section (2:02)
How To Make Your Money Back With Credit Cards (7:26)
Maximizing Credit Card Sign Up Bonuses (4:59)
Debt Management | Why You Shouldn't Pay Off Student Loans In Full (9:06)
The Credit Crash Course PDF
KYC & KYB | What "Know Your Customer" & "Know Your Business" Mean (16:28)
Your Credit Score | What It Is, How It Works, & Why It's Important (14:02)
Credit Profile 1 | What To Do With Low Credit & Low Income (11:53)
Credit Profile 2 | What To Do With Good Credit & Low Income (7:17)
Credit Profile 3 | What To Do With Low / No Credit & 'High' Income (6:46)
Credit Profile 4 | What To Do With Good Credit & High Income (7:15)
BONUS: How To Get An American Bank Account & LLC As A Non-US Citizen or Resident (9:12)
BONUS: How To Get American Personal & Business Credit Cards As A Non-US Citizen or Resident (4:45)
BONUS: How To Get An ITIN (Required For Foreigners & Non-Americans)
BONUS: How To Get $20,000 First & Business Class Flights For Less Than $1,000 (8:06)

Live Call Library

November 20 2023 - Kickoff Call & Economics Lesson (52:56)
November 28 2023 - The Basics of ROI Selling (37:29)
December 12 2023 - Structuring Winning Cold Email Outreach (51:00)
December 29 2023 - The Psychology of Pitching & Getting Past Gatekeepers (55:00)
January 21 2023 - Competitive Advantages (78:07)
January 28 2023 - Email Marketing Competitive Advantages & Q&A (56:46)
February 5 2023 (22:14)

The Standard Growth Model, Operational Excellence & Business Finance

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